BaaS - cloud based backend in a box

IMHO an overlooked part of the otherwise thoroughly hyped Cloud technologies is the so called baskend-as-a-service or BaaS technologies. Most presentations revolve around scalability and hosting, which are of course central and important, but non the less not the entire cloud story. This is something I have been looking a bit into, because I feel there is so much value in the cloud that we are not picking up on just yet.

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